Eastpak launches travel bags made from recycled plastic to influence rescue of oceans and marine life worldwide.
VF Corporation | November 2020
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Here’s What You Need to Know: Eastpak partnered with iconic designer and climate change activist Vivienne Westwood to launch an assortment of travel bags made from recycled plastic. The ultimate goal? To influence individuals to rescue oceans and marine life worldwide.
Salvage the Swell
Eastpak partnered with iconic designer and climate change activist Vivienne Westwood to amplify a vital message: it’s high time for us to save our oceans from becoming a landfill. To help, this five-bag collection is made from plastic waste.
More than 269,000 tons of plastic pollution fills our oceans—a mass larger than a pod of 1,400 blue whales. Yet, every 24 hours, another 8 million pieces are discarded into deep waters.
That reality has to change. To be ocean stewards, VF brand leaders are pioneering new eco-centric products and manufacturing solutions, which supports a circular economy (one that doesn’t deplete finite resources). At the helm, green-minded bag and luggage brand Eastpak —founded nearly 70 years ago—collaborated with fashion visionary and climate change activist Vivienne Westwood to create a sustainable collection of travel packs.
Their co-branded premiere tote and suitcase round-up, dubbed “Save Our Oceans”, is environmentally-conscious and crafted from the plastic that fills our oceans.
Save Our Oceans
Working with Vivienne Westwood was a long-time wish for the Eastpak team, according to Pete Winkworth, Senior Brand Manager. “Dame Westwood and the brand are long synonymous with eye-catching, incredible design but also with activism and standing up for what is right,” said Pete. “Westwood continues to capture the imagination and raise awareness of environmental and human rights issues around the globe.”
From the fabric to the liners, the luggage and travel packs are manufactured with recycled PET (polyethylene terephthalate). Each design bears Westwood’s Sea Creatures print, inspired by 19th century marine illustrations. To boot, the bags are packaged in reusable laundry bags, an innovative, utilitarian alternative to plastic.
“What makes these products so special is that they are deliberately crafted with a conscience,” said Pete, plus they are “emblazoned with a bold ‘Save Our Oceans’ message, which is really making a call to action….We want to help our consumers become more aware of our individual roles in protecting our environment and earth. Actively choosing to buy a sustainable product is a conscious decision to buy better and buy into a movement to help protect the planet for all.”