Blending scientific research and life philosophy, the Roches’ primary focus is to teach runners of all abilities and backgrounds about the exercise of being happy while we run and to not define ourselves by the inevitable rollercoaster along the way. SWAP--Some Work, All Play-- rapidly grew from its … [Read more...]
Average is the New Elite
Everyday ambassador programs help brands grow presence through relatable storytelling. … [Read more...]
Case Study: Under Armour
A new race series leverages the brand's urban foothold to introduce rookie trail runners to the mountains. … [Read more...]
Hype of Hoji
Canadian freeskier Eric Hjorleifson flew 5,000 miles—three times—to forge a ski boot under the tutelage of Austrian inventor Fritz Barthel. The result? Dynafit’s goldmine. … [Read more...]
Cardio King
Get the skinny on high-intensity v. steady-state cardio workouts. … [Read more...]
Emelie Forsberg’s Climb to the Top
The decorated Swedish runner talk about sustainable farming, injury recovery, the benefits of yoga and equal pay for women. … [Read more...]
Connecting with Tarahumara Via Trail Running
My eyes are glued to the back of Arnulfo Quimare’s bare heels, which adhere to his Tarahumara huaraches: simple sandals hand-crafted out of tire tread and leather straps. We haven’t even started our trail run and my heart rate is high from the anticipation. … [Read more...]
5 Questions for Jennifer Pharr Davis
The Farm to Feet Global Ambassador, author, and endurance hiker dishes on designing her own sock, her best endurance tip, and her next big project. … [Read more...]
Sunny’s 812-Mile Mission for Wilderness Preservation
The Boulder-based ultrarunner and climber is on a self-supported journey on the Hayduke Trail to raise awareness for the protection of our national monuments. … [Read more...]
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