Everyday ambassador programs help brands grow presence through relatable storytelling. … [Read more...]
Case Study: Under Armour
A new race series leverages the brand's urban foothold to introduce rookie trail runners to the mountains. … [Read more...]
Hype of Hoji
Canadian freeskier Eric Hjorleifson flew 5,000 miles—three times—to forge a ski boot under the tutelage of Austrian inventor Fritz Barthel. The result? Dynafit’s goldmine. … [Read more...]
Cardio King
Get the skinny on high-intensity v. steady-state cardio workouts. … [Read more...]
Emelie Forsberg’s Climb to the Top
The decorated Swedish runner talk about sustainable farming, injury recovery, the benefits of yoga and equal pay for women. … [Read more...]
Connecting with Tarahumara Via Trail Running
My eyes are glued to the back of Arnulfo Quimare’s bare heels, which adhere to his Tarahumara huaraches: simple sandals hand-crafted out of tire tread and leather straps. We haven’t even started our trail run and my heart rate is high from the anticipation. … [Read more...]
5 Questions for Jennifer Pharr Davis
The Farm to Feet Global Ambassador, author, and endurance hiker dishes on designing her own sock, her best endurance tip, and her next big project. … [Read more...]
Sunny’s 812-Mile Mission for Wilderness Preservation
The Boulder-based ultrarunner and climber is on a self-supported journey on the Hayduke Trail to raise awareness for the protection of our national monuments. … [Read more...]
Run For Decades
Three professional runners share advice on training, motivation, and minimizing injuries. … [Read more...]
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