How an unlikely alliance led to one of the most successful ski products that Dynafit has ever sold. … [Read more...]
The Year’s Most Stacked Race? You’ve Never Heard Of It.
The Nine Trails entrant's list is ridiculous. Keep an eye on this one. … [Read more...]
WeRunFar Profile: Joyce and Joe Prusaitis
The story of long-time trail race directors and trail runners Joyce and Joe Prusaitis is as much a love story as it is a story about trail running. It was love and running that led them to each other, to co-founding one of the USA’s earliest trail-race companies called Tejas Trails, and to making a lasting … [Read more...]
Ride for Equity: Julbo Goggle Supports Women Crushers
Renowned athlete-activist Caroline Gleich launches goggles to promote mountain exploration and equal opportunity for women, from the outdoors to the office. … [Read more...]
WeRunFar Profile: Jamil Coury
Jamil 'Jam Jam' Coury is a multi-talented leader in the trail running and ultrarunning community. We're just as likely to see him at the start line of a 100 miler as we are rapping in a spoof film or hopping on a flight to Chamonix, France to film UTMB. Simply put, he's all in. … [Read more...]
WeRunFar Profile: Megan and David Roche
Blending scientific research and life philosophy, the Roches’ primary focus is to teach runners of all abilities and backgrounds about the exercise of being happy while we run and to not define ourselves by the inevitable rollercoaster along the way. SWAP--Some Work, All Play-- rapidly grew from its … [Read more...]
Average is the New Elite
Everyday ambassador programs help brands grow presence through relatable storytelling. … [Read more...]
Case Study: Under Armour
A new race series leverages the brand's urban foothold to introduce rookie trail runners to the mountains. … [Read more...]
Hype of Hoji
Canadian freeskier Eric Hjorleifson flew 5,000 miles—three times—to forge a ski boot under the tutelage of Austrian inventor Fritz Barthel. The result? Dynafit’s goldmine. … [Read more...]
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